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Kevin Kline

The Next Chapter: Inspiring and Motivating

I’d like to start this post first by thanking everyone who sent well wishes, both public and private, about my decision to move on from Quest Software.  It was very uplifting and encouraging to hear from you!

So, again, the question of “Where am I off to?”  The answer is SQL Sentry.  I’m joining them as Director of Engineering Services, with a focus on technical sales and marketing, as well as a heavy dose of R&D design work.  (Read the press release here).

In case you haven’t encountered SQL Sentry before, they’re a small Southern company concentrating on the SQL Server market.  In anticipation of questions about why I might chose to work at SQL Sentry, I can sum it up in a word: potential.

SQL Sentry is loved by their customers.  Their products are strong.  Their R&D team is exceptionally talented, achieving master-level knowledge of SQL Server itself. Their internal processes are agile and direct.  Their strategies, priorities, and ethics are a direct match with my own.  That special, magical alchemy of great technology, inspired customers, and enthusiastic culture is exceedingly rare.  And the potential for new achievements is, in my mind, unmatched elsewhere in the industry.


Let’s (specifically, let US, not just me) move the ball forward…

The most effective technology evangelists not only paint a picture of how new technologies can improve the lives of their audience, they literally inspire their audiences to act on that vision.  (Sidebar: Would you like to see more blog posts and proscriptive guidance on how to be a technology evangelist, either internally-facing or external?  I’ve not really seen much content on that topic.)

SQL Sentry has empowered me to spread a simple message - that there are no IT projects; instead there are business projects which use IT to accomplish their goals.  That means you’ll still be seeing me in all the familiar venues – conferences, blogs, magazine columns, and such.  That means I’ll also be serving as your technology evangelist back into SQL Sentry around our internal R&D efforts!

I’ll be working hard to spread the word, not only about SQL Sentry, but also about SQL Server and the awesome community we have built around SQL Server.  Make no mistake – the SQL Server community didn’t happen by accident.  It was built up over years through conscious choice and repeated action of people like you.  And today, I want to encourage you to renew your mind and spirit.  Don’t just shuffle through the day.  Continue to add to our community.  Continue to make it better.

Wondering where to start?  Here’s the easiest thing in the world to do to start making our community better.  I ask you to commit to responding with a comment to those posts that you’ve enjoyed.  Just try it for one week.  Even if all you have to say was “I enjoyed that” or “You gave me food for thought” or “Here’s how I felt about what you said”.  If you don’t feel like you’ve added value after your week long trial, then stop.  But I think you’ll find it such a positive experience that you keep going.  We’re social creatures.  Sharing makes us feel better and be better.   To reiterate, communication is not a one-way street.  Only by providing your input can we elevate that most pedestrian form of communication, messaging, into the infinitely better form of communication called dialog.

Let’s start that dialog today!

Again, thanks so much for your support and encouragement.  Best regards,


-Follow me on Twitter!

Published Monday, July 16, 2012 10:41 AM by KKline
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Aaron Bertrand said:

It is with great pleasure that I welcome Kevin Kline to his new role as Director of Engineering Services

July 16, 2012 11:02 AM

Alejandro Mesa said:

Congratulations to you and SQL Sentry!!!

July 16, 2012 1:19 PM

WayneS said:

Congratulations Kevin. This really appears to be a great match. Best of luck to all that you do.

July 16, 2012 10:07 PM

KKline said:

Thanks again, Aaron, Alejandro, and Wayne!

July 17, 2012 1:07 PM

RickHeiges said:

Congrats Kevin! I know that SQLSentry and you will continue to support the community.

July 18, 2012 11:23 AM

KKline said:

Thanks Rick!

July 18, 2012 3:09 PM

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About KKline

Kevin Kline is a well-known database industry expert, author, and speaker. Kevin is a long-time Microsoft MVP and was one of the founders of PASS,

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