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Kevin Kline

Collaboration Nation Call to Action! Calling All SQL Server Bloggers and Twitterers

The Suggestion

The Modern Language Association hasn't made up all the new rules yet to govern how one blogger should reverence, er, reference another in their blog posts.  But they should!  Let's get that ball rolling for them. 

I'm not exactly sure who started this format, but it's my favorite.  When writing a blog post in which you mention another person's blog, let's do it like this:

"blogger name (blog_hyperlink | twitter_hyperlink)"

So, we might read a blog post by my friend Kimberly Tripp (blog | twitter) that might look something like this:

"...the Scottish Terrier was so well known in early American society that as recently as the 1910's, Manhattanite nannies instructed their young charges to be good else the "Scottish Terrier" would eat them, after a lengthy session of slobbery nuzzling and years of canine devotion.  It is for this very reason that I've given my Scots/English husband, Paul Randal (blog |twitter), several variations of the nickname  "Scottish terrier", "scotty", "snotty", and "scotsnots" until such a time as needed for me to roll up the newspaper, give him a good spanking, and stick his nose in ..."

Well, you get the point.  And didja notice that I worked in not just one, but TWO entire examples of the blog-reference syntax?!?  I can hardly believe my own craftiness.  I went to university for four years to learn that y'know - and to learn how to funnel beer - but I digress.

The Call To Action

One thing I love about the SQL Server community is our very community-ness.  (I also like the fact that you'll let me invent stupid words on the fly without too much criticism.)  So, let's make the glob, {ah! damned dyslexia!} , blog reference business even easier by having you (yes, YOU) post your own blog & twitter links as a comment here. 

I repeat - post a comment here containing your name, blog (with embedded hyperlink to your blog), and twitter (with embedded hyperlink to my twitter, er, YOUR twitter account). 

I'll then repost a brand new shiny article with a full compendium to everyone's blog & twitter hyperlinks (except Brent Ozar's (blog | twitter) ) which you can save to some obscure cranny of Outlook or WordPerfect to call up at a moments notice when the urge to both blog and reference other bloggers strikes you.

Thanks and looking forward to seeing your blog reference soon!


-Twitter @kekline

Published Friday, March 12, 2010 8:15 PM by KKline

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Michael J Swart said:

Hey hey hey,

What if bloggers (like myself) Michael Swart (<a href="">blog</a>|<a href="">twitter</a>)

Can there be a standard for that too?

March 12, 2010 9:43 PM

SQLRockstar said:

good idea Kevin, and you know how much I, Thomas LaRock (<a href="">blog</a> | <a href="">twitter</a>) like standards.

March 12, 2010 11:28 PM

ArnieRowland said:

Most excellent suggestion, and one that I, Arnie Rowland (<a href="">blog</a> | <a href="">twitter</a>) can readily support.

March 13, 2010 1:00 AM

Mike Walsh said:

Hey Kevin -

Standards are great. I don't think you'll find a lot of DBAs disagree with you there. That standard you propose is simple and more readily followable.

After learning more about blogging when writing my series on blogging, I found that search engines care about the anchor text. I am not saying it is all about search engine placement or hits but if I am linking to a fellow blogger it is because I like their content and I don't mind helping them be found in a search engine, helping to build their brand and inbound search engine hits. If my anchor text has something a bit more meaningful it actually may influence search results. "Blog" or "Twitter" aren't so distinct and useful. So the standard I have been using is something like:

These are just the thoughts of <a href="">Mike Walsh</a>, who blogs over at <a ref="> StraightPath Solutions</a>.

Something to that effect. Or I'll mention their name in the blog results or even something like "blogs about SQL Server" topics with the quoted portion being the link.

A good example of this has apparently been "fixed" with a change in administration but you used to be able to search for "worst president" and get taken to the GW Bush biography on Not saying I agree with that assessment but the technique was anchor text placement.

March 13, 2010 6:34 PM

Mike Walsh said:

Or like this :-) (the link isn't displayed as a link so no credit to me for it :-) If anything I'm making it harder for one to click back to the content):

Mike talk's about the importance of anchor texts in this post with <a href =""> tips for bloggers. </a>

March 13, 2010 6:37 PM

Rob Farley said:

Personally I prefer the format: Rob Farley (@rob_farley) - which would have a link on my name to my blog, and a link on my Twitter handle to Don't search engines prefer this as a way of identifying that the person's page is their blog (because the link says their name, not just "blog")?

I'm not going to suggest that I know for sure which way search engines prefer it, but perhaps a "standard" should be based on that?

March 13, 2010 11:53 PM

Anonymous said:

Agreed with Rob, that's a much nicer format, and I also believe that search engines handle it better.

March 14, 2010 11:28 AM

Mike Walsh said:

I agree with both comments from ROb and Adam (which I believe are just comments agreeing with the idea behind my long winded - surprise - thoughts). Search engines definitely handle that case better. I sometimes even go further and post a descriptive link to an actual blog post. This way someone searching for content there is more weight behind the ranking of a post (that weight varies from non important to very important but just in case...)

March 14, 2010 4:10 PM

Rob Farley said:

Yes. I was echoing Mike's point about SEO, and suggesting a format that works better for me than the one he suggested. ;). Personally I'd rather have my name linked to my blog than my Twitter feed.

March 14, 2010 5:49 PM

Anonymous said:

The format Mike listed has been the standard in the blog world for linking to posts for as long as I can remember. No reason to diverge from that standard. If you're just talking -about- Mike Walsh, not referencing a blog post in particular, perhaps you'd want to include some more links. In that case Rob's suggestion is definitely the best IMO. Agreed with Rob too that a link to the blog is far preferable to a link to a Twitter feed. The blog is where most of the interesting content is, not Twitter.

March 14, 2010 6:37 PM

Mike Walsh said:

Agreed 100 fold on the blog. Heck with some of us the link to the twitter feed showing up first could be a disservice when being bingled or boogled ;-)

March 14, 2010 8:42 PM

KKline said:

Ok, so I learned something important.  There's some kind'a thingie called anchor text that can help your ranking in SEO optimizations and getting found by Google.  Excellent!  We need to definitely use that in our favor.

However, I think one thing that Adam, Mike, and Rob are overlooking is that the REAL reason for this post is to get the blog and, if they want, the twitter address of everyone of significance in our space onto the same page.  That way, any time you want to say something great about blogger/MVP "XYZ", you don't have to go find their info.  You can grab it off of the compendium (hopefully created by this call to action) and then retool whatever anchor text you want to refer to Adam, Mike, and/or Rob.

Does that all make sense?


March 15, 2010 12:05 AM

Rob Farley said:


Wasn't there a list forming at Pedia? I'm already listed on the Twitter list there (@rob_farley), but my blog (link on my name above) doesn't seem to be there anywhere.


March 15, 2010 3:04 AM

irizvi said:

My blog on SQL Server connectivity mechanism

March 15, 2010 7:11 AM

irizvi said:

March 15, 2010 7:15 AM

AmosFiveSix said:

Related to this, I'd just love to see blogger's putting their twitter accounts somewhere on their blogs. I tweet all the good articles I find and I'd like to give credit in the tweet with a link to their twitter account (e.g. "Good article on XYZ by @AmosFiveSix - http://...") but half the time I can't find one. Thank you to Keven for including yours!

March 15, 2010 9:06 AM

AjarnMark said:

Hey, count me in... I'm <a href="">Mark Caldwell</a> (<a href="">@AjarnMark</a>).

March 15, 2010 1:40 PM

Glenn Berry said:

March 16, 2010 7:40 AM

AaronBertrand said:

March 16, 2010 3:21 PM

Nicholas Cain said:

March 16, 2010 6:01 PM

Jorge Segarra said:

Hey hey, I'm in

Jorge Segarra ( <a href="">blog</a> | <a href="">Twitter</a> )

Although I'm going to agree with Mike/Adam/Rob, I like the linked name with the (@twittername) construct.

March 17, 2010 1:53 PM

shawn melton said:

I think linking blog | twitter would be more appropriate.  Agreement with Kevin in that the blog link is focus.  I want to see what content they write about not necessarily what they tweet about.

Here is my support:

April 29, 2010 1:15 AM

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About KKline

Kevin Kline is a well-known database industry expert, author, and speaker. Kevin is a long-time Microsoft MVP and was one of the founders of PASS,

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