http://sqlblog.com/blogs/jamie_thomson/archive/2013/03/01/there-is-now-more-data-than-water-err-what.aspxI've heard some nonsensical marketing claims in my time but this one takes some beating: Digital data is now more vast than all the world’s oceans (there is 2.7 zetabytes of data on the planet versus the 1.37 zettalitres of seawater) http://www.microsoft.com/en-us/news/features/2013/feb13/02-13BigDataSolutions.aspxenCommunityServer 2.1 SP2 (Build: 61129.1)http://sqlblog.com/blogs/jamie_thomson/archive/2013/03/01/there-is-now-more-data-than-water-err-what.aspx#47978Fri, 01 Mar 2013 12:42:13 GMT21093a07-8b3d-42db-8cbf-3350fcbf5496:47978Mike Henderson<p>-- &quot;but this one takes some beating&quot;</p> <p>Maybe it should read &quot;this one needs a beating&quot;.</p> http://sqlblog.com/blogs/jamie_thomson/archive/2013/03/01/there-is-now-more-data-than-water-err-what.aspx#47983Fri, 01 Mar 2013 15:46:02 GMT21093a07-8b3d-42db-8cbf-3350fcbf5496:47983Brent Ozar<p>&quot;My data smells better than pale blue!&quot;</p> http://sqlblog.com/blogs/jamie_thomson/archive/2013/03/01/there-is-now-more-data-than-water-err-what.aspx#47986Fri, 01 Mar 2013 20:22:13 GMT21093a07-8b3d-42db-8cbf-3350fcbf5496:47986Rafael Salas<p>How many zetabytes can fit in a zettalitre? It all depends!</p> http://sqlblog.com/blogs/jamie_thomson/archive/2013/03/01/there-is-now-more-data-than-water-err-what.aspx#48039Tue, 05 Mar 2013 12:19:08 GMT21093a07-8b3d-42db-8cbf-3350fcbf5496:48039Greg Linwood<p>&amp; after 15 years of acquiring all the online data on the internet, Google is still called Google..</p> http://sqlblog.com/blogs/jamie_thomson/archive/2013/03/01/there-is-now-more-data-than-water-err-what.aspx#48163Sun, 10 Mar 2013 19:15:18 GMT21093a07-8b3d-42db-8cbf-3350fcbf5496:48163Régis Baccaro<p>It depends if a liter of 0's fills more than a liter of 1's ?</p>