I've heard some nonsensical marketing claims in my time but this one takes some beating: Digital data is now more vast than all the world’s oceans (there is 2.7 zetabytes of data on the planet versus the 1.37 zettalitres of seawater) http://www.microsoft.com/en-us/news/features/2013/feb13/02-13BigDataSolutions.aspx
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