Accepted wisdom when one purchases an app from a business store is that one gets free updates for life. This is, quite obviously, an unsustainable business model and I suspect is the main reason why so many apps use advertising to generate income.
There is though, in the enterprise world at least, a move to a subscription-based business model (i.e. renting software) the most obvious examples of which are Office 365 and Adobe Creative Cloud and I’m left wondering why app stores don’t offer a similar option.
Today I installed an app called Tweetium that offers a (paid for) premium option, here is why the premium option exists:
Again this strikes me as unsustainable. The customer pays once yet Tweetium has to pay TweetMarker every month. Forever. It doesn’t take an expert mathematician to realise that eventually Tweetium’s monthly outlay could exceed the income they have saved up from purchases.
It seems to me there is a simple solution to all this. App stores could offer an option for customers to rent apps rather than buy them. Its more sustainable for the app vendor and the app store provider gets a more predictable income stream (which CFOs seem to like). Why don’t app stores not do this? Seems like a no-brainer to me
Just a random thought for a Sunday morning.
UPDATE: Apparently iOS & Android app stores *do* offer subscription models
, I just wasn't aware of it.