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Jamie Thomson

This is the blog of Jamie Thomson, a data mangler in London working for Dunnhumby

“There is now more data than water!” Err…what?

I've heard some nonsensical marketing claims in my time but this one takes some beating:

Digital data is now more vast than all the world’s oceans (there is 2.7 zetabytes of data on the planet versus the 1.37 zettalitres of seawater)

I could complain about the folly in comparing discrete and continuous values or in comparing physical volumes with abstract notions of data but I don’t really need to, do I? I do wish marketers wouldn’t sully our industry by coming out with ridiculous, meaningless statements like this.

Adam Machanic expertly mocked this one with his deadpan:


I suspect Dilbert would have something similar to say…
Published Friday, March 1, 2013 10:10 AM by jamiet
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Mike Henderson said:

-- "but this one takes some beating"

Maybe it should read "this one needs a beating".

March 1, 2013 7:42 AM

Brent Ozar said:

"My data smells better than pale blue!"

March 1, 2013 10:46 AM

Rafael Salas said:

How many zetabytes can fit in a zettalitre? It all depends!

March 1, 2013 3:22 PM

Greg Linwood said:

& after 15 years of acquiring all the online data on the internet, Google is still called Google..

March 5, 2013 7:19 AM

Régis Baccaro said:

It depends if a liter of 0's fills more than a liter of 1's ?

March 10, 2013 3:15 PM

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