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Greg Low (The Bit Bucket: IDisposable)

Ramblings of Greg Low (SQL Server MVP, MCM and Microsoft RD) - SQL Down Under

Do your guarantees match your advertising and rhetoric?

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http://greglow.com/index.php/2011/04/06/do-your-guarantees-match-your-advertising-and-rhetoric/

Published Tuesday, April 5, 2011 6:02 PM by Greg Low

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Tony M said:

Not surprising. Three months warranty for no service agreement sounds like you might have even found a vendor that's feeling optimistic.

In my experience, regardless of price, many commercial printers are notoriously unreliable. When a vendor says that "it almost never breaks down" just means you'll *probably* get the printer out of the box/crate OK but when you start feeding paper into the thing all bets are off...

April 5, 2011 10:03 AM
 

Linchi Shea said:

Did you verify that it is actually true for that segment of the industry? And how many players are there in that segment of the industry?

April 5, 2011 3:05 PM
 

noonie said:

" I understand that most people buy these with some sort of ongoing service agreement but is there any other industry where you sell items that cost as much as a car and only warrant it for 3 months? What message does that really send about the manufacturer's confidence in their own product? "

<WEG>

Software Industry?

</WEG>

April 5, 2011 9:30 PM
 

Alexander Kuznetsov said:

Greg,

Let me be the Devil's advocate here. Did you figure out how much cheaper you small car would be without that 5 year warranty? The price of that warranty is included in the price of the car. We do not have a choice to shop around for the best deal or choose what coverage we need. We pay for the warranty, and it is marketed so well that we feel good about it.

Maybe, just maybe, these commercial grade printers are usually bought by purchasing analysts who typically see through marketing tricks and prefer to have a choice? Maybe purchasing analysts know better how to buy things than we the IT folks do?

April 5, 2011 10:41 PM
 

David Ames said:

I've worked with commercial xerox digital print houses before, which essentially use giant colour photocopiers (iGEN3 = around $1mil of printer) and there are techs on-site every few days!

April 5, 2011 11:21 PM

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