THE SQL Server Blog Spot on the Web

Welcome to - The SQL Server blog spot on the web Sign in | |
in Search

Buck Woody

Carpe Datum!

What’s Microsoft Got Coming out That’s Cool?

I was flying last week and struck up a conversation with a gentleman in the seat next to me. He runs a series of Martial-Arts schools in Virginia, and as we talked he asked me “What’s Microsoft got coming out that’s cool?” He was referring to all of the announcements and products from companies like Apple and the new Droid phone. I told him that we did release the Win7 phone to manufacturing and a new Halo game was coming, but then I asked him a question –


“When a new student comes in the door, what do you do?” he replied “I walk over and introduce myself, find out his or her name and ask them what level they are at.” I asked where he recorded all that and how, and he described a process involving a clipboard, paperwork, health waivers, and eventual entry into an older computer there in the location. At some point that turned into a QuickBooks entry to bill the student.


So then I said this: “Imagine that as your new student and her mom enter the door you walk over with an iPad or NetBook. You ask names, addresses, birthdate and health info. You invite the student to observe or take part in their first class. The moment you finish entering her information, the following happens:

·         The student gets a welcome packet e-mailed to them with lots of information in it, along with references to your website.

·         The student gets an offer to buy equipment from you, at a discount.

·         The student’s parents get a schedule of classes and events.

·         They both get an “invite your friend and get a discount” message.

·         A birthday card reminder is set up for you.

·         The student and parent both get a reminder to re-enroll early on a schedule.

·         The billing information is set up automatically.”


His eyes got wide, he thought for a moment, and then he said, “that IS cool. You guys have that software?” I said “No – but we make a new thing called Windows Azure that lets someone who knows your business write that exact thing quickly, backed by our servers. That puts someone with talent to work, and it can work on any platform, from Mac to PC to smartphone. That’s the cloud.”


And that’s what Microsoft has that’s cool.

Published Tuesday, September 14, 2010 6:45 AM by BuckWoody



Wes W. said:

I'm not sure the average consumer will ever consider a product "cool" unless that product is the direct consumption device the user interacts with.  Infrastructure is never appreciated until its gone.

In your example, I can easily see many consumers touting the benefits of only the iPad or Netbook for allowing them to accomplish your bullet-point task list.

September 14, 2010 11:13 AM

mjswart said:

Kind of like the way a construction supply wholesaler enables awesome architects to turn their visions into reality.

Which sounds a lot cooler than "we sell concrete!" ;-)

September 14, 2010 4:28 PM

Peter Lake said:

Not that I am knocking the utility of 'the cloud' but nothing in your story couldn't have been accomplished five years ago without 'the cloud' (except you would have been using a laptop, not the ipad/netbook).

September 16, 2010 3:20 PM

Buck Woody said:

Peter - well said. With one exception - the programming model and the need to buy/provision/license/care for servers. You are correct that from a pure delivery side, nothing has changed - that's the beauty of it - but now a single developer living anywhere in the world can write code up on a powerful set of servers that are automatically provisioned, upgraded, secured and maintained. That wasn't true five years ago.

Thanks for reading - and commenting!

- Buck

September 16, 2010 7:54 PM
New Comments to this post are disabled

About BuckWoody

This Blog


Privacy Statement