My 4yo son keeps asking me why I should leave home so often to attend SQL conferences around the world and today, after a couple of days of snow, he discovered a good reason, along with the best place for the SQLBits scarf. 
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About AlbertoFerrari
Alberto Ferrari is a Business Intelligence consultant.
He his interests lie in two main areas: BI development lifecycle methodologies and performance tuning of ETL and SQL code. His main activities are with SSIS and SSAS for the banking, manufacturing and statistical sectors.
He is also a speaker in international conferences like European PASS Conference and PASS Summit.